"Once in awhile you get shown the light
In the strangest of places if you look at it right."
As the manager of TT CampusConnect™, Trading Technologies’ university outreach program, I spend a lot of time on college campuses and have the opportunity to reap the benefits of those visits.
On a recent visit to one of our partner schools, the University of California Santa Cruz (UCSC), I noticed a poster advertising the Grateful Dead Archive, a collection available for public viewing in UCSC’s McHenry Library. What? This is right up my alley. As a big fan of all things “jam” (the Dead, Dave Matthews, Phish, et al.), I had to check this out.
In 2008, the band members donated over 30 years of business records, posters, backstage passes and laminates as well as audio and video recordings to the university. They even donated the skeletons used in the music video for their song Touch of Grey. Guitarist Bob Weir said, “It seemed to all of us that the stuff really belongs to the community that supported us for all those years. And Santa Cruz seemed the coziest possible home for it.” Ah, California!
While in the university bookstore, I came upon a book by Professor Barry Barnes, the chair of leadership at the Huizenga School of Business at Nova Southeastern University in Fort Lauderdale The title was Everything I Know About Business I Learned from the Grateful Dead. Really? This I had to check out.