Our Trade Talk blog has covered many diverse topics in recent weeks. But today it’s time to squeeze in a few words on new product functionality.
The primary focus of our new TT platform is simple: provide the best trading experience available anywhere. That’s an easy statement to make and sounds really nice, but it typically makes users roll their eyes. Why? Because delivering on that goal is extremely difficult.
But what about me?
As a trading system vendor, we deliver a set of functionality designed to meet the demands of a broad-based set of users, sometimes with very different needs. But there’s a dilemma in that product delivery model because the process of trading—and trading well—is a very personal endeavor. You want trading software that is customized to *your* style, not a bland, generic, cookie-cutter set of windows.
So how do we address that desire for custom-tailored software and be able to deliver it within a practical framework of commonly used functionality? Well, tucked within our new front end is a hidden gem called widget groups. The “secret” code to unlock this feature is easy to remember: “Control. Shift. Drag.” It’s that simple, but the end result is very effective.
Tags: Trade Execution
